Just as an aside, Hannah has just told us that from now on the school
would like us to wear the new EF shirts on Fridays (currently casual
clothes day). Apparently they have the new EF advertising slogan on
them: 'Swift EFfect'.
Okay, fair enough. But my question is: if we're going to have a slogan
so evocative of the SAS's 'Strike Swiftly', and we're conducting the
campaign in a country that has an ongoing infatuation with elaborate
uniforms, then shouldn't we go the whole hog and dive even deeper into
the military/police rapid response look?
I'm picturing bandoliers loaded with whiteboard markers and red felt
pens, utility belts with sticky-ball guns and an always loaded copy of
Swan, a wrist-mounted LCD display loaded with flash cards for young
learners and picture-prompts for idiomatic expressions--the potential
is awesome!
ESL-SWAT, coming soon to a school near you...